A Frontrunner Through and Through

JJ-Lurgi secures a commanding position in the booming fatty alcohol market

For many people, everyday items like household detergents, washing liquids, fragrances and cosmetics are indispensable. What often goes unnoticed, however, is a fundamental ingredient that goes into all of them—fatty alcohols.

A deep dive into the ingredients list of these items reveals the ubiquitous presence of sodium laureth sulfate derived from these chemicals. Since the 1950s, JJ-Lurgi has pioneered the technology for driving fatty alcohol production. As the COVID-19 pandemic gave rise to heightened hygiene standards, demand for fatty alcohol rose exponentially. The surge led JJ-Lurgi to secure contracts surpassing US$100 million to produce over 500,000 tonnes annually—an increase that equates to a 15% rise in global consumption.

JJ-Lurgi’s strategic deployment of its innovative technology, including the groundbreaking LP3™, has played a pivotal role in the division claiming the lion’s share of the market. Coupled with the concerted efforts of the sales and engineering team, working closely with Dr Armin Brandner, a specialist in Frankfurt, the division has positioned itself as an unparalleled leader in the fatty alcohol market. Looking ahead, the focus remains resolutely on the successful execution of projects.

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About JJ-Lurgi Engineering

JJ-Lurgi Engineering is a joint venture between Jebsen & Jessen and Air Liquide. Our engineering roots are in Germany; in Asia we contract ourselves locally and have established in-house a new generation of expertise attuned to our clients’ particular needs.

Our experience provides insights into the nuances of oleo culture, influencing our work now and into the future. Our business has transformed over the years to become a fully-fledged engineering practice today.

  • Successfully delivered more than 300 process plants across South East Asia and beyond.
  • Market leaders of innovation in technology and process development.
  • Full engineering service, delivered here in Asia.
  • Reliability ensures sustained client relationships over decades.