Planting Seeds

JJ-Lurgi announced the opening of three new offices and welcomed three leaders to its expansion team at its 32nd Anniversary. This is part of its ‘Go Global’ strategy, which is guiding the company to seed sustainable growth beyond its stronghold of South East Asia.

JJ-Lurgi Brazil will be led by Fernando Longo and cover Latin America, a large market in part due to its sizeable population, growing trend of using biodiesel as well as significant growth in soybean agriculture.

Bhavesh Pingle has been onboarded to lead JJ-Lurgi India and tap into the huge market potential in the Middle East & Africa (MEA) region. The company also expects higher cost savings with locally-made equipment in these markets.

In Germany, Dirk Heinrich has been appointed to head JJ-Lurgi Frankfurt and establish the company in European markets, JJ-Lurgi Frankfurt holds strategic importance in the European market, but its true significance lies in our return to our roots. This location is steeped in history, with its legacy still visible today—Lurgiallee, the street that bears our name, stands as a reminder of where it all began.

Recently the Germany office was officially opened with a warm and lively office-warming celebration which was filled with fun, with colleagues from headquarters, partners and agents joining in. The ribbon-cutting ceremony, led by Heinrich Jessen, Chairman of Jebsen & Jessen Group and Alexander Schriefl, Chief Technology Officer of Air Liquide E&C, marked a significant step in JJ-Lurgi’s commitment to serving the entire European market as part of our Go Global strategy.

Through these new offices, JJ-Lurgi is confident of replicating its success in South East Asia on a global scale.